Rybbit: Free Open Source GDPR Analytics Platform
Modern analytics has a trust problem. Many teams rely on tools that are powerful but opaque, data-hungry, and increasingly difficult to reconcile with GDPR and evolving privacy standards. Organizations operating in Europe or serving EU users must balance actionable insights with strict regulatory compliance.
Rybbit is a free, open source, GDPR-focused analytics platform built for teams that want full visibility into their product metrics without compromising user privacy. It gives you product analytics, performance insights, behavioral tracking, and session analysis while keeping data ownership and compliance front and center.
If you are looking for a self-hostable, transparent alternative to mainstream analytics platforms, Rybbit is designed precisely for that.
Watch our platform overview
Organizations & Team Members
Rybbit is structured for collaborative teams, not just individual developers.
You can create multiple organizations and projects, making it suitable for:
- Agencies managing multiple client websites
- Startups with staging and production environments
- Enterprises with multiple products or brands
Team members can be invited with appropriate roles and access levels. This allows:
- Clear separation between projects
- Controlled data visibility
- Secure collaboration across product, marketing, and engineering teams
By aligning analytics access with organizational structure, Rybbit reduces operational friction while maintaining governance.
Website Setup & SDK
Getting started is intentionally straightforward.
The onboarding process typically includes:
- Creating an organization and project
- Adding your website domain
- Installing the Rybbit SDK
The SDK is lightweight and designed to integrate cleanly into modern stacks, including:
- Static websites
- React or Vue applications
- Server-rendered frameworks such as Next.js
- Backend services for event ingestion
You can deploy Rybbit in your own infrastructure to maintain full data ownership, a key requirement for GDPR compliance in many regulated environments.
Powerful Analytics Dashboard
Rybbit provides a centralized analytics dashboard that balances clarity with depth.
The main dashboard gives you:
- Traffic overview
- Sessions and unique users
- Event activity
- Performance indicators
The interface emphasizes usability. Metrics are accessible without sacrificing analytical rigor. Teams can quickly assess trends while still having the option to drill down into granular behavioral data.
Timeline & Filters
The timeline view enables precise temporal analysis.
You can:
- Select custom date ranges
- Compare time periods
- Analyze trends over hours, days, weeks, or months
Advanced filtering allows segmentation by:
- Page
- Event type
- User properties
- Device or browser
- Referrer
This makes it possible to answer nuanced questions such as:
- How did conversion change after a feature release?
- Did performance issues correlate with bounce rate spikes?
- Which acquisition channels drive high-retention users?
Pages
The Pages section provides detailed visibility into page-level performance.
You can analyze:
- Page views
- Entry and exit points
- Engagement metrics
- Navigation patterns
This is particularly useful for:
- Marketing teams optimizing landing pages
- Product teams evaluating feature adoption
- Content teams assessing article performance
Because the platform is privacy-focused, tracking is designed to minimize unnecessary data collection while preserving analytical value.
Performance & Web Vitals
Performance directly impacts retention, engagement, and conversions.
Rybbit tracks key performance metrics, including Core Web Vitals such as:
- Largest Contentful Paint
- First Input Delay
- Cumulative Layout Shift
These insights help engineering teams:
- Identify bottlenecks
- Diagnose regressions
- Prioritize frontend optimizations
Bringing performance data into the same environment as behavioral analytics enables more holistic decision-making.
Goals & Conversions
Rybbit allows you to define explicit goals aligned with business outcomes.
Examples include:
- Completed signups
- Purchases
- Form submissions
- Feature activations
You can measure conversion rates across segments, traffic sources, and time periods. This makes Rybbit suitable not only for traffic analysis but for full funnel optimization.
Session Replays
Understanding what users do is often more insightful than raw metrics.
Session replays allow you to:
- Visualize real user journeys
- Identify friction points
- Observe usability issues
Because privacy is foundational, session recording is implemented with configurable masking and data controls to ensure compliance.
This feature is especially valuable for UX research and debugging complex user flows.
Funnels
Funnels enable structured conversion analysis.
You can define multi-step sequences such as:
- Landing page visit
- Account creation
- Onboarding completion
- First key action
Rybbit calculates drop-off rates at each stage, allowing teams to:
- Detect bottlenecks
- Test improvements
- Quantify impact
Combined with segmentation filters, funnels become a powerful tool for growth experimentation.
Users & Sessions
The Users and Sessions view provides detailed behavioral context.
You can explore:
- Individual session timelines
- Event sequences
- Device and environment metadata
This helps teams answer questions like:
- How do power users behave differently from casual visitors?
- What paths do high-converting users follow?
- Are there patterns preceding churn?
The data model is structured to deliver actionable insights while respecting privacy boundaries.
Autocaptured & Custom Events
Rybbit supports both automatic event tracking and custom instrumentation.
Autocaptured events may include:
- Page views
- Clicks
- Basic interactions
Custom events allow you to define product-specific actions such as:
- Created project
- Uploaded file
- Completed onboarding
By combining automatic coverage with explicit product events, teams gain comprehensive observability into user behavior without excessive manual setup.
Conclusion
Rybbit demonstrates that powerful analytics does not require sacrificing privacy or compliance.
By combining:
- Open source transparency
- Self-hosting capabilities
- GDPR-aligned design
- Advanced product analytics features
it offers a credible alternative to traditional analytics platforms.
For teams building privacy-respecting products, Rybbit provides the infrastructure needed to understand users, optimize performance, and drive growth while maintaining full control over data.